CREATE WITH ONE EYE OPEN
As artists ourselves, we help artists at any point in their journey turn their vision into a focused story and recognizable brand. When you’re deep in your own creative world, it’s hard to see the bigger picture—so we step in with an outside perspective. Working together to define the world around your music, shape a clear narrative, and translate it into content and direction that actually connects.With a strong story behind your sound, true fans will find you.
One Eye Open Services
Clarity of Vision Session, 2-Hours. | $350 USDIn this session, One Eye Open will work with artists to unveil the real questions that bring clarity to what your real vision is for your artist brand. As we do this we’ll create a brand bible to ensure what we discuss can be revisited at any time.Deliverables during 2-hour session:- Define Short & Long term Goals for the project
- Define the Brand “Can’t Haves” & “Must Haves”
- Define Brand Personality & Archetype
- Define The Brand Voice
- Define Who Brand is For
- Define High-Level POV of Brand
- Construct dedicated Brand BibleBrand Audit + Plan Of Action, 4-Hours. | $600 USDYou’ve taken the time to build a brand but something still isn’t connecting? Fans find you, but aren’t fully caring to stick around? You find yourself second guessing your work?In this session, One Eye Open will work with artist(s) to take a closer look at what loose ends exist and what may be missing. We’ll also shed light on how the brand can translate better, what is working for the brand, and what needs to change. After this deep dive, we’ll devise a plan of action to push things forward.Deliverables during 4-hour session:- Full in-depth review existing brand
- Discussion covering prominent issues in addition to skipped opportunities
- Define new high-level brand direction
- Prepare plan for addressing prominent issues
- Visualize together new content examples
- “Brand Refinement” Plan/Guide + Construct dedicated Brand Bible
Brand Visualization (Moodboard Exercise) , 9-Hours | $2,000 USDOne Eye Open will work with artist(s) to execute the creation of a Brand Moodboard. This is a branding exercise and experience designed to help creatives bring clarity to their brands visual identity and set the parameters at which your brand will exist visually. Highlighting the components that make it marketable and memorable in a single, powerful image set. In this collaborative process spanning 9-hours, we will create the visual language designed to be the foundation for everything from merchandise design to photoshoots and music videos all the way to stage visuals and design. A way of ensuring every element attached to your brand aligns with your identity and what true fans connect with.We will cover typography, colors, imagery, video styles, photo styles, overall aesthetics, cultural references key, all geared towards curating a cohesive and recognizable look and feel that represents you authentically.Deliverables:- 6-hour research session
- 2-hour dedicated session for crafting moodboards
- 1-hour final review session- Defined visual brand pillars
- Defined overall art direction board
- Defined Art Direction for press photos
- Defined Art Direction for Lifestyle Photos
- Defined Art Direction for Photography
- Defined Art Direction for Coloring and Overall Color Palette
- Defined Art Direction for Fonts
- Defined Art Direction for Video Styles
- Defined Art Direction for Layout
Creation of Story to Brand, 8-Hours | $2,000 USDOne Eye Open will work with artist(s) to find clarity for the full potential of their identity and reach. Spanning 8-hours of collaborative sessions, together we will reimagine your brand from the inside out. Refining your unique positioning and writing what truly resonates within your story. Exploring everything from brand archetype and audience psychology to content strategy and high level creative direction. This exercise helps identify who you are, what your story is, and clarifies the target audience demographicsRegardless of this being a new chapter for your existing brand or building something from scratch, by the end of our 8-hours, campaign rollouts and strategic planning become a smooth operation to execute.Deliverables:- 8-hours of session(s) [can be broken up into multiple sessions]- Defined Brand Story
- Defined Mission & Vision
- Defined Brand Personality Archetype
- Defined Story Plot
- Defined Story Pillars
- Find Brand unique Position
- Defined Story Characters
- Defined Story Allies and Foes
- Defined Brand Visual Pillars
- Create Brand Elevator Pitch
- Defined High Level Demographic Personas
"Set the Vision" Basic Brand Build, 60 Days // $5,000 USDThis brand build covers everything in 2 phases. A “Discovery” phase and “Crafting” phase. You’ll be assigned a Creative Director for the full duration of the project. This individual will be in direct contact during standard business hours.Discovery Phase:
Crafting Phase:One Eye Open will take everything we have learned about your project and create full use templates that will allow you to easily create brand focused and story driven materials that fit exactly with your story. These tools will come in handy for creating social media content, cover art and fliers for events.Asset Deliverables:- Social Media Templates & Banners
- Colorway Pallet
- Typefaces & Fonts
- Layout Direction
- One-Sheet Electronic Press Kit
- 2x Single Art Examples (3 rounds of revisions each) -
- 1x Tour Flyer Template
"Set the Vision" Extended Brand Build, 60 Days | $10,000 USDIn this offering, we will take everything from the “Basic Brand Build” and add the following deliverables with the addition of an “Execution Phase” where we will map the blueprint to how best to push the narrative of your brand.Extended Crafting Phase:
- 1x Basic 2-Hour In-Studio Press Photoshoot
- 1x 1-Hour Lifestyle Photoshoot (most costs included in fee)
- 1x 1-Hour Lifestyle Branded Content Video shoot (concept TBD)If you are within a reasonable distance, this will be handled but our photographer. If you are located further, we will work within our private network of professional photographers and studios to carry this out.- Logo (3 rounds of revisions)
- "Dos and Don’ts of the Logo" One-Sheet
- Icon Design (3 rounds of revisions)
- "Dos and Don’ts of the Icon" One-SheetExecution Phase:Through a collaborative effort we will create a high level marketing plan to utilize everything we’ve built across various social platforms in an intentional thought out way. This 4-hour strategy session is designed to help music artists discover a brand-aligned content plan that ensures your brand stands out. We will map out the stories you should be telling, which platforms you should use for specific types of content, and what formats that will connect most when conveying this story. Consistent content pushing your narrative to tell the audience your brand's story in the most authentic way.We will take a hands-on approach in aligning your content pillars with your brand archetype, create a clear roadmap for consistent impactful posting, and pinpoint the emotional triggers to illicit audience engagement . Our goal is to establish the categories and specific content buckets, create content examples, build a cadence structure, and focus on platform specific strategies designed to build a true fanbase not just "followers."Deliverables:- 4hrs of research + 4hrs of sessions dedicated to building out a content plan
- Defined Content Bucket Categories
- Defined Copy and examples of brand voice in use
- 30 Day Content Playbook
- 30x - 50x example references
"The Full Vision" Brand Build, 120 Days | $25,000+ USDIn this offering you will get everything in both “Set The Vision” Brand Builds but upscaled. More time in the studio. More content. A bolder backing to the story. Your CD will be involved in the styling of the shoot in addition to having a personal BTS camera op to capture the moments in between (on site for shoots, not regular life). BTS will cover photos and videos captured in ways that match your Brand Bible. In addition to everything we will prepare you for live performance with visuals that tell your story in the place true fans will appreciate most, on stage. Following that we will finalize this process with merchandise designed and curated to elevate your position and what you offer as an artist. Giving a tangible piece of your creative to true fans that relate and want to help represent your story. This being one of the most important streams of monetisation for an artist, this step is taken very seriously and tailored very specific to each brand we work with.Deliverables:- Discovery Phase
- Extended Crafting Phase
- 1x 4-Hour Upscale Press Photoshoot (multiple setups and styling)
- Styling Direction for Photoshoot
- BTS Camera OP
- 2x 1-Hour Lifestyle Photoshoot (most costs included in fee)
- 2x 1-Hour Lifestyle Branded Content Video shoot (concepts TBD)Execution Phase- Live Visuals Package (15–30 sec loops)
- 6x Custom-Created Environments (Animated)
- 6x Branded Motion Graphics (Animated)
- IRL Visualizer shoot 4-hours (Filmed at brand related location)Merchandise Designs + fulfillment options (based on location)
- 4 shirts
- 2 hoodies
- 2 women’s items
- 2 hats
- All appropriate items scaled down to children
Our Work
Coming soon !!(We are in the midst of projects and excited to share. Keep an eye open for our IG as latest updates will appear there.)
Contact Us
Should you have any questions you can reach our team at